Years ago, in january, I first walked through the doors of bruce clay, inc. And entered digital marketing. I had divided into on-page and off-page factors. Of course, nothing in real life is ever so neat. There is always overlap and gray. There are no links without company employee list content. But, if we accept this diagram at face value, we can still interpret a lot about the top priorities of an seo. For example, look at the factors on the page. You will see the content and you will see the technical seo. We know that google has stated that the two most important ranking signals are content and links. From this, we can deduce that technical seo does not provide such a strong competitive advantage. Content and link seo factors technical seo is more like the barrier to entry for rankings. Is your site crawlable, is all html code in the right place, are company employee list duplicate pages consolidated with canonicals, and are parameters excluded in search console? These technical seo issues are essential for search visibility. Yet I would say they represent the lowest common denominator. Rarely are you going to climb to the first page or top 3 rankings based on clean, crawlable code. Not having these things will hurt you, but having them won't give you a competitive advantage. Remember what google said: the most important ranking factors company employee list are links and content. And if you have to prioritize any of those things, it has to be content, because content is what generates links. Why content should be your seo priority here are concrete ways to boost your role in seo by evangelizing content to your business or customers.