Apr 04, 2022
In Welcome to the Forum
Observing advertising trends informs you of the current ‘mood’ and generates ideas for your own advertising and marketing. Like memes on social media, it’s common to see threads and trends evolving and it’s important to monitor them to impact your own marketing and digital efforts. Here you’ll find some of the top advertising campaigns of the last 12 months and see how and why they worked. First, what makes an ad effective? Message to the brand in 2022 After the epidemic, there has been a real change in the marketing message, and most brands are recognizing durability and reliability. Real history, strong behavior and participation are essential values for a brand to develop. However, be careful not to jump on tropes and tend to just whatsapp phone number list be part of an event. Unless you’re absolutely right, it can backfire and social media doesn’t stop to call out anyone looking to profit from an event. Retailer John Lewis in the UK has faced a lot of opposition in his 2021 Christmas campaign with “Let It Live,” which features a young man wearing clothes and makeup scattered all over the house. It has failed to deliver a message of solidarity on the decline of gender, and has been marginalized by the efforts of the unmarked middle class. In contrast, one brand that has managed to successfully address the perception of sexuality in historic advertising is Budweiser. In reviewing the 60-year-old ad from a gender perspective today, Budweiser sent a clear message that he is facing a cultural shift in attitudes. these by taking on the past - a safer way for a brand to suddenly change direction.