The videos are organized easily, cheaply, but effectively. Now you know what comes with your tent and you can make an informed decision to buy one.
The company has chosen to host their product videos on YouTube, but the next proposed video may not be unique, so it's not ideal. It may boost the number of views to other YouTube creators. Another option is to self-host the video using a platform like Wistia. No other ads or content will be displayed on this platform before, during, or after the Cork Bicycle Rent zone video. Wistia also passes all the benefits of SEO to your site because it doesn't show the video elsewhere, even on its own site.
Of course, if YouTube is part of your strategy and the product video is suitable for your audience, you can choose that route instead. It all goes back to the purpose of the video you are making.
With just a few tweaks, onsite product videos may also be suitable for social sharing, making them a very useful asset at both ends of the conversion funnel. This is one of the reasons why video marketing is so important. In fact, about 62% said they were more interested in the product after seeing it in a Facebook story .
Company video
Company videos, which are probably one of the most error-prone video types, are essential to the conversion funnel, especially for pamphlet sites.
On pamphlet sites, there are no products to buy, and in many cases the service is very consulting rather than transactional. This is your chance to prove your company's capabilities, professionalism, approach and spirit to everyone who visits your site.
Your company's videos really need to address and emphasize three things: your culture, your products / services, and your target audience. The now-famous company video of the Dollar Shave Club is a good example of hitting all these marks.
Often, company videos are post-conceived, produced without a real purpose (other than "video needed"), and wait for someone to notice on-site or on a dead YouTube channel. I am. As with any type of video you make, what should happen has a clear purpose and plan, with the following details:
Where it goes and why
Editing and length considerations, depending on the platform
What will the content, tone and feel of the video be? (Hint – This should match the brand guidelines, otherwise it will be offensive)
What you want to achieve with video – KPI