In general, Tsutaya Bookstore, which currently has a large number of stores in Japan, uses the bookstore's own marketing activities to attract customers, or Mikuya Bookstore uses the auxiliary life surrounding function of comprehensive shopping malls to attract customers. From a B2C point of view, a large Japanese bookstore At present, these two types of physical business models are relatively active. If you add the virtual channel of the Amazon bookstore in Japan, the large-scale bookstores operate in these three modes in the mainstream Japanese market.
After seeing the state of job email list Japan, and then returning to the Taiwan bookstore market, if you are a large bookstore, besides staying in the egg yolk area, what other options can you choose? A bookstore is a channel, and the channel must be able to continue to expand, but it has nothing to do with products or customers. From the point of view of commodities, the main commodities are only on books, and the number of bookstores has been shrinking. It has been shown that the path of taking books as the mainstay of the commodity structure is not easy.
How about expanding commodities to groceries and clothing? Of course, this should no longer be a pure bookstore, but looking at the current department store industry in Taiwan, it seems that there is a relatively opportunity in terms of profit, but if you want a large store area, you need to be able to afford higher rents. However, if the bookstore needs to change the structure of the current profit and loss statement to match the high rent structure, it should take more time to adjust. The recent large-scale bookstores have also blown the trend of small community life stores. This is indeed a direction, but it may be more life-like. From the customer's point of view, the model of Japan's Mikuya bookstore, Taiwan's supermarket industry should have a good chance to study the attached bookstore. For bookstores, they can enjoy a stable flow of people, rent and management fees that are more in line with the bookstore format, and more potential store locations.