Like the point above, consumers love getting fashion inspiration through different sources. One of the most significant methods is inspiring your target audience through social media to give them ideas on how to style their own clothing.
Being that guide for fashion-oriented consumers will lead Cork Kids Bicycle Shop to trust your brand and be interested in shopping with your brand. With TikTok being a huge and growing platform, it is well known for bringing overnight success and attention to many smaller and/or newer brands.
Instagram Reels, on the other hand, are being heavily pushed by the Instagram algorithm as an attempt to compete with TikTok. It's a great opportunity to follow trends to create videos such as “OOTDs,” known as Outfit of the Day, or concepts such as “GRWM” also known as “Get Ready with Me.
At Bold x Collective agency, they always recommend posting your videos on both platforms, as it will widen your reach and attract many fashion-oriented consumers to your brand.