will kick off this track with a simply mind-blowing presentation on Marketing in a Blockchain World . He'll dive into one of the biggest impending waves of technology-driven innovation – blockchains and decentralized systems – and how they could change the future of marketing. This session will arm you with an understanding of the new paradigm and give you concrete suggestions for what you can do to ready your organization and yourself. Following him, Fabio Matsui, chief technology officer of Wire Stone , will give you A Tour of Virtual Reality and Augmented
Reality Applications That Deliver Immersive Customer Experiences . From fully immersive digital experiences to enhanced visions of the real world, these technologies will conjure new landscapes for customers and marketers. This session will help jewelry retouching service you jump into the deep end of the VR/AR pool. After lunch, Christopher Penn, VP marketing technology at SHIFT Communications and one of the pioneers of the martech movement, will present Cognitive Marketing: How AI Will Change Marketing Forever . He will explain what
AI is and how it's changing marketing today — natural language generation, next-generation marketing analytics, image recognition, and so much more — with 5 present-day use cases. You'll get insight into how you can prepare your company and your career for an automated future. Later in that session block, world-renown marketing strategy consultant and columnist Gord Hotchkiss and Raviv Turner, CEO of CaliberMind , will give a joint talk on