An inspiration to me for years. I used the steps recommended by Joe in his latest book to drive the approach I use on my own content Jewelry Retouching marketing destination, Marketing Insider Group. I've been blogging as a marketing insider for over seven years, posting once or twice a week, to build an engaged reading audience. But it wasn't until the last year that I took the initiative to branch out into serving brands looking to understand Jewelry Retouching how to build an effective content marketing strategy. The difference is the destination OK, so now you have the message. You agree to go beyond just creating better content to act as a publisher.
But how do you build an effective content marketing destination? Follow these eight steps: 1. Determine your content marketing mission statement. It should support your brand mission and put your customers at the center. Define who your target audience Jewelry Retouching is, what topic(s) you support and what value you bring to your audience. 2. Choose a URL. Consider whether your content marketing destination should be your company's branded Jewelry Retouching domain or on an unbranded site. business intelligence example 3. Determine the brand of your site. This is a similar but different question to
2. A content site on the domain should contain at least some elements of your corporate brand. your creative direction should support the topic Jewelry Retouching you want to become an authority on. 4. Think about the components of an effective content marketing destination. Your site should include all of the components typically included on any publisher site, such as: Categories at the top to display the topics you cover Frequently published Jewelry Retouching articles with visible authors and publication dates Extensive use of images to support the subject and break up the text A strong focus on growing your personal audience by including calls to subscribe in your updates