The Three Battlegrounds of Marketing email list From the 1960ies, there has been an evolution of Marketing and communication battlegrounds based on how we built our customer database. (1) The Physical Address Organisations clambered to obtain the physical addresses email list of customers to communicate with them physically, either email list with a sales person, door knocking or letter box communications.
(2) The Email Address Next, emails email list went through an effective stage and businesses rushed to fill their databases with everyone's email list. However today, we have found this to be far less effective do the quantity of spam everyone receives daily. (3) The Computer Address People live on their mobiles and tablets now- this is where they are today. The battlefield has become email list exposure based on IP address online. Building a database of email list tracking cookies has become the Marketing battleground of today.
While these IP addresses are kept private email list due to Privacy Laws and you never get the actual details, it doesn't matter as you can rest assured that this technology is getting your message in front of the right people. Then tracking success comes from the metrics email list and analytics behind these interactions. The core essence of Marketing hasn't changed across any of the above battlegrounds: it's always been about reaching your audience.