context) and that you "force" yourself to keep up to date with changes in users and terms as well as changes in global algorithms. As mentioned, this audit is divided into three parts, including the second part. The third part will be available in four short weeks. The parts are: Technical SEO Content (or “on-site”) SEO Offsite SEO In today's installment, we're going to look at content and on-site SEO. Last month, we looked at technical SEO to make sure content gets the weight and credit it deserves. Of course, if that content is
poorly optimized or if you haven't taken the time to properly research what people want or how they search for it, a technically perfect site (if there is such a thing) won't make you still not much good. . So, let's cut to the chase and answer the question: "How do you fax number list ensure you have the right content optimized in the right way?" 1. Understand the purpose(s) of your content The first step in the on-site optimization audit process is to divide your content into goals and develop a strategy around each.
A typical product or service site should have content geared toward one of three goals: Conversions. Obviously, the most important content on your site is the one that drives your conversions. This content will be primarily focused on leading people down the path to conversion, and SEO strategy will typically revolve around the terms a potential customer would use when they're ready to jump into that funnel. If you're selling blue