Marketing Inbound marketing follows the principle that the customer finds his own way to the company through appealing content. The methodology dispenses with direct advertising measures and active advertising. Instead content is used that advances potential customers helps them solve their problems provides them with useful knowledge or simply entertains them. This can be blog posts posts in social networks YouTube videos your own website or other options to impart knowledge to the customer. Free online courses and webinars are becoming increasingly popular as they are a great way to deliver value and introduce the company in a personal and concise manner.
Outbound marketing Advertisements e-mails with offers sales calls billboards outbound marketing is designed to approach customers and court their favor. This methodology tries to win customers by showing them the offers and making them palatable. The line between satisfied customers and annoyed customers who feel overwhelmed and harassed can be a fine one. Companies should therefore be careful not to engage in outbound marketing too Specific Database aggressively as this will quickly scare off potential customers. What is inbound marketing Inbound marketing and content marketing are similar but not the same Inbound marketing and content marketing pursue similar goals and are therefore often confused.
A closer look however reveals that there are differences that are as small as they are important. Both methods should provide the customer with added value and thus bring him to the company. However content marketing tends to focus on attracting prospects to the company while inbound marketing aims to establish a lasting connection with the customer and accompany them on their journey. The content is useful and interesting for both strategies but inbound marketing is more on the radar of the big picture. This means that the method aims for a long-term commitment through which the customer becomes strongly attached to the company.